Nippon Food Manufacturer (Nisshoku) introduced both hot and cold ready-to-eat breakfast cereals in Japan. Nisshoku is located in Hokkaido, where it is renowned for its maize and oats. Nisshoku also introduced many types of canned foods such as asparagus, sweet corn and pickled gherkins previously unseen in Japanese culinary scenes. Currently, Nisshoku produces oatmeal, flakes and canned foods for Nisshoku's own brands, private labels and bulk.
Nisshoku is a partner of FOOD ACTION NIPPON
Nature's Best (Philosophy)
It is in our best interest to preserve nature's best elements in our manufactured product. Oatmeal, flakes and canned foods can be manufactured without use of preservatives or additives. We believe that less manufacturing process preserves the nature's best elements.
Since the early 1910s, Tadashi Tobe, the founder of Nisshoku, researched a way to improve the impoverished Japanese nutritional environment. In 1918, Tobe founded Nippon Food Manufacturer. In 1925, in order to preserve and distribute agricultural produces of Hokkaido, Tobe departed to the United States and Europe to study the latest food manufacturing technologies. After his return to Hokkaido, Tobe built an American style factory made of bricks in Sapporo (shown in the under photograph).
In 1929, Nisshoku produced the first cornflakes and oatmeal in Japan. Nisshoku also produced canned foods (sweet corn, asparagus, pickled gherkins and many other canned food using exotic agricultural produce at the time). Ready-to-eat cereals have become part of Japanese breakfast scenes and Nisshoku contributed in enriching the Japanese nutritional environment.
As the population of Sapporo increased, the farmland surrounding the factory diminished. In 1946, Tobe built a new factory in the agricultural town of Yuni to source fresh agricultural produces. Since the foundation of the company, Nisshoku continuously manufactured and introduced quality and nutritional food. We are committed to manufacture innovative and quality products from Hokkaido.
In order to study the advanced Western food manufacturing technology, Tobe visited the United States and Europe. During his visit to England, Tobe was impressed by elegance and sophistication of English businessmen in silk hat, suit, bow tie and stick. After returning to Japan, Tobe established the Gentleman Brand wishing that:
- the company have the style and sophistication of a gentleman,
- its products have premium quality,
- business be conducted in gentleman's manner,
- its employees behave as gentleman and lady.